Sustainable Copywriting: Practices to Benefit You

Jul 4

4 min read

Picture this: you’re a new business owner who wants to dive into the world of sustainability. You ask yourself, “How?” There are so many options.

Food sources

Climate change

Animal rights

Social justice

Water conservation

The list goes on

How can you sort through it all to pinpoint your unique company? Here is your picture-perfect answer.

Navigating a new subject can be overwhelming. But don’t fear! You are in the right place. Here you will find Danielle– she is an amazing copywriter who helps clients like you with their business.

A couching call with Danielle along with these practices, will help you see the big picture of sustainability so you can create valuable relationships with your clients. Let’s start with the first pixel, shall we?

Digital Communication

What is the main object you see with pixels? Your phone. You use your phone and computer to communicate every day. No big deal, right? BIG DEAL. Digital copy allows you to access your writing anytime, anywhere.

As a sustainable business owner, you will use digital communication frequently. Research, discovery calls, emails, text messages and so much more.

You will soon discover that this niche will require a wide range of services:

Social media posts– on the latest climate change event
Website copy– that reflects your client’s sustainable practices
Product descriptions– for the eco-friendly companies you partner with
Blogs– about the next climate conference
Articles– on the newest legislation relating to sustainability

This is just the tip of the iceberg. These services will open up many opportunities.

Those opportunities could be expanding your network of clients or booking a virtual discovery call.

Virtual Meetings

Meeting in person is like using a Polaroid camera, so yesterday. It requires time, gas, and real pants. Yuck! There are lots of benefits to scheduling your discovery call, editing calls, and all your other meetings online:

No need to travel – save time and money
So many options – Zoom, Duo, Google Meet, etc
Get right to the point – by eliminating small talk
Be more productive – no more busy work
Sharing is easy – just a click or a tap
See everyone’s face – no craning your neck
Choppy phone calls are done – hear everyone clearly
Stay up-to-date on the latest technology – be the first to know about updates and changes

As you use these techniques, you will discover better options for your occupation and make your job much easier. Easy but powerful.

Consumers Have the Power

Consumers have tons of power, which means you. Having the power as an eco-friendly copywriter means you are painting the picture. You can decide who you work with.

Your company isn’t practicing sustainability but wants to start.

Boom

That’s where Danielle comes in. She can show you how to model your brand or company after environmentally–friendly morals and values.

Danielle has experience helping clients like you learn the skills they need. Booking a discovery call to help you decide what skills to develop is crucial.

The last thing you want to do is work with a company that is green screening. Arg!

Green Screening

Green screening or greenwashing is the unethical practice that a company adopts when it claims to use a sustainable practice. Spoiler: they don’t actually go through with it or they create a misleading impression for the consumer. For example– marketing a product as “organic” when it is in fact not certified organic. Or labeling a package “recyclable” when only one part can be recycled. These practices give the customer a false picture of the product they are buying. (1)

This is the opposite of sustainable copywriting.

Creating a transparent, sustainable world is key to a viable future. Danielle can create copy that helps shape that future.

If the company you own does not participate in eco-friendly practices, consider being transparent. Customers prefer honesty over false ads any day.

Working Ethically

Let’s be honest– candor can be hard to spot these days.

Honesty, accountability, and equality are all components of a good work ethic and cornerstones of sustainable businesses. Being transparent and honest in your company are tangible ways to earn the respect of your clients and build a reliable reputation. Being direct with your clients shows them you mean serious business. Avoid using vague or ambiguous phrases and words.

Demonstrating respect and being accountable shows them you care.

Accountability plays a huge role in your day-to-day business. Being accountable to your clients and employees shows respect for their rights and dignity. This also means being legally accountable for your actions and environmentally conscious of your decisions.

This doesn't just mean taking action when things go wrong. This can also mean having a sign on your printer declaring the sustainably sourced toner within. It’s not bragging if it’s true, haha! Fair is fair.

Weaving equality and fairness into your sustainable picture is an excellent strategy for cultivating long-term relationships. When your clients know you treat them fairly, they want to come back. When you maintain those good standing relationships your network will grow. The more people you can service, the more you can make a difference in the sustainability niche.

Danielle is here to help you make that difference.

The Big Picture

Sustainability, communication, meetings, and ethics can be a lot to take in. Having someone like Danielle in your corner will help you navigate it all. Trouble seeing the big picture? Don’t fear. You are still in the right place. Book a call with Danielle and get the help you need today.

Garnelo-Gomez, I., Dr. (2022, March 18). Green to pink to blue: Companies’ dirty washing. Henley Business School. Retrieved October 29, 2023, from https://www.henley.ac.uk/news/2022/green-to-pink-to-blue-companies-dirty-washing